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Artificial intelligence in Market Size And Forecast by 2028

The artificial intelligence in marketing market size is valued at USD 84.33 billion by 2028 is expected to grow at a compound annual growth rate of 28.13% in the forecast period of 2021 to 2028. Data Bridge Market Research report on artificial intelligence in marketing provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.

Demand for Artificial intelligence in Market solutions continues to rise, driven by consumer preferences for enhanced efficiency, sustainability, and customization. This growth is underpinned by evolving technologies, innovative product offerings, and strategic collaborations among market leaders. The interplay of these factors creates a fertile ground for revenue generation and industry expansion.

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 Which are the top companies operating in the Artificial intelligence in Market?

The Top 10 Companies in Artificial intelligence in Market are leaders in their field, known for their strong market presence and innovative solutions. Their success is driven by their ability to adapt to market trends, invest in research and development, and meet customer needs effectively, making them key competitors in the Artificial intelligence in Market.

 **Segments**

- **By Offering**
- Hardware
- Software
- Services

- **By Technology**
- Machine Learning
- Natural Language Processing
- Computer Vision
- Context-Aware Computing

- **By Application**
- Search Advertising
- Recommendation Engines
- Campaign Management
- Chatbots
- Others

**Market Players**

- **IBM Corporation**
- **Microsoft Corporation**
- **Google**
- **Oracle**
- **SAP SE**
- **SAS Institute Inc.**
- **Salesforce**
- **Adobe**
- **NVIDIA Corporation**
- **Intel Corporation**
- **Xilinx**
- **Micron Technology**
- **Samsung Electronics Co. Ltd**
- **Baidu Inc.**
- **Facebook, Inc.**

The global artificial intelligence in marketing market is segmented by offering, technology, and application. In terms of offerings, the market includes hardware, software, and services. The hardware segment comprises the physical equipment used for AI processing, while software refers to the programs and algorithms designed for AI applications. Services include AI consulting, implementation, and maintenance services. Based on technology, the market is categorized into machine learning, natural language processing, computer vision, and context-aware computing. Machine learning enables AI systems to learn and improve from experience, while natural language processing facilitates interaction between computers and humans using natural language. Computer vision allows machines to interpret and understand the visual world, and context-aware computing helps AI systems adapt to different environments.

In the global AI in marketing market, various applications drive the demand for AI technologies. These applications include search advertising, recommendation engines, campaign management, chatbots, and others. Search advertising involves using AI to optimize search engine marketing campaigns, while recommendation engines use AI algorithms to suggest products or content to users based on their preferences. Campaign management utilizes AI to automate and optimize marketing campaigns, and chatbots employ AI to provide automated customer support and interactions. Other applications ofThe global artificial intelligence in marketing market is experiencing significant growth as businesses across various industries are increasingly adopting AI technologies to enhance their marketing strategies and improve customer experiences. The segmentation of the market by offering, technology, and application provides a comprehensive understanding of the diverse applications and capabilities of AI in marketing.

In terms of offerings, the hardware segment in the AI marketing market includes essential physical equipment such as processors, GPUs, and specialized chips that enable the processing of complex AI algorithms and models. Hardware plays a crucial role in accelerating AI computations and improving overall performance in marketing applications. Software offerings encompass a wide range of AI-driven programs, tools, and platforms designed to analyze data, automate marketing tasks, and enhance decision-making processes. Services in the AI marketing market involve consulting, implementation, and maintenance services that help organizations integrate AI technologies into their marketing operations effectively.

The segmentation of the market by technology highlights key areas driving innovation and growth in AI marketing. Machine learning stands out as one of the primary technologies powering AI applications in marketing by enabling algorithms to analyze data, detect patterns, and make predictions without explicit programming. Natural language processing (NLP) is another critical technology that enables machines to understand, interpret, and generate human language, which is essential for developing chatbots, virtual assistants, and sentiment analysis tools in marketing. Computer vision technologies enable machines to process, analyze, and understand visual information, opening new possibilities for image recognition, video analytics, and visual search applications in marketing. Context-aware computing allows AI systems to adapt and respond intelligently to changing environments and user interactions, enhancing personalized marketing campaigns and customer experiences.

The diverse applications of AI in marketing, including search advertising, recommendation engines, campaign management, and chatbots, reflect the versatility and effectiveness of AI technologies in driving marketing initiatives. Search advertising powered by AI algorithms enables marketers to target specific audiences, optimize ad placements, and improve campaign performance based on real-time data analysis. Recommendation engines leverage AI capabilities to deliver personalized product recommendations, content suggestions, and targeted promotions to**Market Players**

- IBM Corporation
- Microsoft Corporation
- Google
- Oracle
- SAP SE
- SAS Institute Inc.
- Salesforce
- Adobe
- NVIDIA Corporation
- Intel Corporation
- Xilinx
- Micron Technology
- Samsung Electronics Co. Ltd
- Baidu Inc.
- Facebook, Inc.
- Qualcomm
- Amazon Web Services, Inc.
- Apple Inc.
- Next IT Corp.
- Siemens
- GENERAL ELECTRIC
- Enlitic, Inc.
- Albert Technologies
- iCarbonX
- Iteris Inc.

The major players in the artificial intelligence in marketing market are at the forefront of driving innovation and shaping the industry landscape. IBM Corporation, Microsoft Corporation, Google, Oracle, and SAP SE are among the key players leveraging AI technologies to transform marketing strategies and enhance customer engagement. These companies offer a wide range of AI solutions, from machine learning algorithms to advanced analytics tools, to help businesses gain actionable insights and drive personalized marketing campaigns. Salesforce, Adobe, and NVIDIA Corporation are also prominent players in the market, providing AI-powered platforms and technologies that enable marketers to automate processes, analyze data, and deliver targeted messages to their audiences effectively.

Intel Corporation, Xilinx, and Micron Technology play a vital role in providing the hardware infrastructure needed to support AI applications in marketing. Their processors, GPUs, and memory solutions contribute to accelerating AI computations, enhancing performance, and enabling real-time data processing for marketing initiatives. Samsung Electronics Co. Ltd, Qualcomm

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Key Insights from the Global Artificial intelligence in Market :

1. Comprehensive Market Overview: The Artificial intelligence in Market is experiencing significant growth, driven by technological advancements and increasing global demand.
2. Industry Trends and Projections: Trends like automation and sustainability are shaping the market, with projections indicating continued growth over the next few years.
3. Emerging Opportunities: There are emerging opportunities in green technologies, digital solutions, and under-served regional markets.
4. Focus on R&D: Companies are investing heavily in R&D to innovate in areas such as AI, IoT, and sustainable product development.
5. Leading Player Profiles: Key players like Company A and Company B lead the market through their strong product offerings and global presence.
6. Market Composition: The market is fragmented, with a mix of established players and emerging startups targeting various niches.
7. Revenue Growth: The Artificial intelligence in Market is seeing steady revenue growth, fueled by both consumer and commercial demand.
8. Commercial Opportunities: Key commercial opportunities include expanding into emerging regions, digital transformation, and forming strategic partnerships.

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